The X

Client | About Time

AT The X Banner.jpg

Visualising the turning cogs of collaboration


About Time relaunched their design agency armed with a secret weapon – delightful experiences. It’s what they strive for with every project they work on. Both the brand experience, customer experience and user experience. Naturally the re-launch campaign had to reflect that.

A uniquely precise and delightful process

Particular attention is given to how clients experience the collaborative process itself. The latter is often neglected by young studios. Not About Time. That’s what the X campaign honed in on – showing off their sleek and refined creative process.


A mass of mechanisms

Together with the main brand film we created a whole suite of still and motion assets of the scene and mechanisms in it, for use on the web and social media.



Client | About Time