Swedish Steel Prize 2014

Client | SSAB

SSP_Directors_ReCut_16x9_Stills BW.jpg

Industrial strength box-breaking


Tonnes of responsibility

SSAB ships nearly 7 million tonnes of high strength steel to their clients across the globe every year. The Steel Prize is a way to inspire and share knowledge about using it to develop stronger, lighter and more sustainable products.

The proverbial box

The prize is awarded to the company with the most groundbreaking use of high strength steel. This inspired the theme for the year’s event – courage to break the proverbial box.

The main event titles show how a spark of inspiration when manifested can not only break the box, but full-on shatter it. Shockwaves and all.


Raddison Purple

SSAB took over the Raddison Blu Waterfront hotel in Stockholm for the event, kitting out the whole venue with purple lights and artwork from a suite of assets.

Pamphlets, leaflets, banners, decorative shards, large glowing boxes (unshattered), and plenty of humongous screens.

SSP 2014 In Situ PT1.jpg
SSP 2014 In Situ PT2.jpg


Client | SSAB
Event Agency | Confetti AB
Sound Design | Underton AB